According to the FSGA association, the fantasy sports audience is primarily made up of individuals with permanent jobs and higher education. These players engage in fantasy games twice as often as others, and they are more willing to spend money on additional services such as data mining programs, detailed statistics, and leagues with cash prizes.
A study conducted in the US and Canada revealed that the majority of fantasy players are hedonists. They are more likely to dine out, order food delivery, and engage with social media platforms. For many of them, fantasy sports are driven by the desire for competition and social interaction. Only about 30% of players are primarily motivated by the potential for financial gain.
Although the primary motivation for most fantasy sports players is not betting, 78% of fantasy players in 2018 participated in sports betting. The connection between fantasy sports and betting continues to grow as players seek new ways to engage with the games they love.
Sports leagues are increasingly investing in fantasy sports as a way to increase fan engagement and viewership. According to NFL research, fantasy managers watch games one and a half times more often, adding excitement to even the most routine matches.
Fantasy sports not only offer a chance to win significant prizes but also heighten interest in watching matches. Players follow their team's athletes much more closely, and the anxiety surrounding substitutions can keep fans on edge, eagerly awaiting the final whistle of a game.
Leagues like the National Premier League are actively partnering with fantasy platforms like Sorare. By issuing digital player cards, they not only create additional revenue streams but also enhance fan excitement, ensuring that the fantasy community remains engaged throughout the season.
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